Amplify Customiser UI Redesign

Redesigned Ticketmaster’s internal CMS customiser to align with global branding and improve clarity, efficiency, and usability for internal marketers.

Client

Ticketmaster

Industry

Entertainment

Service

B2B Internal Tool

Status

Paused (as of Oct 2025)

OVERVIEW

Amplify Customizer Redesign was my first project at Ticketmaster and focused on modernising the UI of the internal CMS builder used by marketers to create landing pages. The goal was to bring the Customiser in line with Ticketmaster’s global branding while improving clarity, usability, and overall efficiency for internal users.

OVERVIEW

Amplify Customizer Redesign was my first project at Ticketmaster and focused on modernising the UI of the internal CMS builder used by marketers to create landing pages. The goal was to bring the Customiser in line with Ticketmaster’s global branding while improving clarity, usability, and overall efficiency for internal users.

OVERVIEW

Amplify Customizer Redesign was my first project at Ticketmaster and focused on modernising the UI of the internal CMS builder used by marketers to create landing pages. The goal was to bring the Customiser in line with Ticketmaster’s global branding while improving clarity, usability, and overall efficiency for internal users.

ACTIONS I TOOK

I reviewed every widget within the Customiser control panel using the 11 UX heuristics, identifying inconsistencies, usability issues, and opportunities to simplify interactions.

I applied Ticketmaster’s design system across typography, colours, iconography, spacing, and layout to create a cohesive and modern CMS experience.

I redesigned the preview panel to visually refresh the interface and proposed dynamic breakpoints, allowing marketers to preview pages across mobile, tablet, and desktop.

THE CHALLENGE

The existing Customiser interface felt dated and visually inconsistent with Ticketmaster’s fan facing platforms. UI patterns, spacing, typography, and iconography lacked cohesion, making the tool feel disconnected from the wider Ticketmaster ecosystem. As this was an internal B2B tool, the challenge was to enhance usability without disrupting established workflows, while also defining a clearer long term design direction for Amplify.

THE CHALLENGE

The existing Customiser interface felt dated and visually inconsistent with Ticketmaster’s fan facing platforms. UI patterns, spacing, typography, and iconography lacked cohesion, making the tool feel disconnected from the wider Ticketmaster ecosystem. As this was an internal B2B tool, the challenge was to enhance usability without disrupting established workflows, while also defining a clearer long term design direction for Amplify.

THE CHALLENGE

The existing Customiser interface felt dated and visually inconsistent with Ticketmaster’s fan facing platforms. UI patterns, spacing, typography, and iconography lacked cohesion, making the tool feel disconnected from the wider Ticketmaster ecosystem. As this was an internal B2B tool, the challenge was to enhance usability without disrupting established workflows, while also defining a clearer long term design direction for Amplify.

THE RESULT

The redesign delivered a significantly more modern, cohesive, and Ticketmaster aligned CMS experience. While the project was still ongoing when I left, the UI reskin and feature recommendations laid a strong foundation for future improvements and positioned Amplify as a more intuitive and scalable internal tool.

THE RESULT

The redesign delivered a significantly more modern, cohesive, and Ticketmaster aligned CMS experience. While the project was still ongoing when I left, the UI reskin and feature recommendations laid a strong foundation for future improvements and positioned Amplify as a more intuitive and scalable internal tool.

THE RESULT

The redesign delivered a significantly more modern, cohesive, and Ticketmaster aligned CMS experience. While the project was still ongoing when I left, the UI reskin and feature recommendations laid a strong foundation for future improvements and positioned Amplify as a more intuitive and scalable internal tool.

KEY TAKEAWAYS

Design Ownership Builds Confidence

Taking ownership of Amplify early on helped me grow confidence in leading design decisions and shaping long term product direction.

Design Ownership Builds Confidence

Taking ownership of Amplify early on helped me grow confidence in leading design decisions and shaping long term product direction.

Design Ownership Builds Confidence

Taking ownership of Amplify early on helped me grow confidence in leading design decisions and shaping long term product direction.

Consistency Strengthens Trust

Aligning internal tools with the same design language as customer facing platforms reinforces brand credibility and usability across the ecosystem.

Consistency Strengthens Trust

Aligning internal tools with the same design language as customer facing platforms reinforces brand credibility and usability across the ecosystem.

Consistency Strengthens Trust

Aligning internal tools with the same design language as customer facing platforms reinforces brand credibility and usability across the ecosystem.

Internal UX Still Deserves Craft

This project highlighted how thoughtful UI and interaction design can meaningfully improve efficiency and satisfaction for internal users.

Internal UX Still Deserves Craft

This project highlighted how thoughtful UI and interaction design can meaningfully improve efficiency and satisfaction for internal users.

Internal UX Still Deserves Craft

This project highlighted how thoughtful UI and interaction design can meaningfully improve efficiency and satisfaction for internal users.

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