BitSmart Brand & App Design

Empowering individuals to understand, explore, and confidently navigate the world of cryptocurrencies. .

Client

BitSmart

Industry

Cryptocurrency

Service

Gamification App

Status

Completed

Overview

Many individuals who are interested in cryptocurrencies encounter challenges in accessing reliable and simplified information, leading to misconceptions, concerns and are demotivated in learning further. BitSmart aims to address this problem by offering a mobile app that serves as a comprehensive educational platform, empowering individuals to learn about cryptocurrencies and effectively manage their finances.

Overview

Many individuals who are interested in cryptocurrencies encounter challenges in accessing reliable and simplified information, leading to misconceptions, concerns and are demotivated in learning further. BitSmart aims to address this problem by offering a mobile app that serves as a comprehensive educational platform, empowering individuals to learn about cryptocurrencies and effectively manage their finances.

Overview

Many individuals who are interested in cryptocurrencies encounter challenges in accessing reliable and simplified information, leading to misconceptions, concerns and are demotivated in learning further. BitSmart aims to address this problem by offering a mobile app that serves as a comprehensive educational platform, empowering individuals to learn about cryptocurrencies and effectively manage their finances.

Typography

Brand colours

ACTIONS I TOOK

Planned and ran user interviews and surveys to understand fears, motivations, and knowledge gaps around cryptocurrency learning.

Synthesised research into personas, problem statements, and user journeys to define a clear learning path and value proposition.

Created low and high fidelity prototypes and refined them through usability testing and A B testing to improve clarity, engagement, and motivation

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