CRO Design and Site Migration

Redesigned and migrated a marketing website to improve conversion clarity, usability, and overall engagement.

Client

Woolroom

Industry

E-commerce

Service

CRO

Status

Ongoing

Overview

The project focused on simplifying the site structure and sharpening content hierarchy to better guide users toward high intent actions. Alongside the redesign, the site was migrated to a more scalable setup without disrupting performance or SEO.

Overview

The project focused on simplifying the site structure and sharpening content hierarchy to better guide users toward high intent actions. Alongside the redesign, the site was migrated to a more scalable setup without disrupting performance or SEO.

Overview

The project focused on simplifying the site structure and sharpening content hierarchy to better guide users toward high intent actions. Alongside the redesign, the site was migrated to a more scalable setup without disrupting performance or SEO.

Before Site Migration and Re-brand

New Shopify-built website and revamped branding

ACTIONS I TOOK

Audited existing pages and user flows to identify drop off points

Restructured layouts and CTAs to improve clarity and decision making

Managed a clean site migration with performance and accessibility in mind

UX Experimentation in Figma, exploring multiple impactful varaitions:

Test design variations with users through offline preference testing in Lysnna:

Assessing the performance metrics of design tests through Varify / VWO:

THE RESULT

The updated experience made it easier for users to understand the value proposition and take action. Engagement improved across core pages, and conversion focused interactions became more consistent post launch.

THE RESULT

The updated experience made it easier for users to understand the value proposition and take action. Engagement improved across core pages, and conversion focused interactions became more consistent post launch.

THE RESULT

The updated experience made it easier for users to understand the value proposition and take action. Engagement improved across core pages, and conversion focused interactions became more consistent post launch.

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Web Dashboard & App Redesign ›