Design System & App Design
Designed a mobile app that helps emerging artists connect, collaborate, and present themselves professionally in the music industry.
Client
Rebel Riot Records Ltd / EXHO LTD
Duration
2.5 months
Service
Mobile App Design
Status
MVP Live
Project Brief
For the client I outlined the proposed scope of work for the MVP design of EXHO, split across two phases. Phase 1 focused on the core MVP features that were must-haves for development, testing and launch readiness. Phase 2 focused on elevated features, that supported monetization, community-building, and engagement.
Process
Throughout this process, I worked and communicated closely with the client, through revisions of my progress, alignment on timeline, and addressing requirements or constraints.
1. Competitor Analysis
I benchmarked leading networking and music apps, analysing their user journey, features, and UI elements.
3. Fidelity Wireframing & Prototyping
I then built out the design system using variable colour and sizing tokens for consistency,
2. build Design system foundations
Wireframing and prototyping
4. Documentation
Design variations were tested against the current homepage using preference testing via Lyssna, gathering direct feedback from target users.
I compiled offline preference testing insights into clear test reports for client sign off, helping secure approval for development and live A/B testing
5. Developer Collaboration
Collaborated closely with the app developer to designed and develop a clean, modern interface with strong brand presence.
Low fidelity wireframing and journey mapping, influenced and driven by competitors analysed:
A snapshot of the design system guidelines. This was the foundation for building out and evolving the EXHO's component library:
Below is a snapshot of the app prototype in Figma, split into 10 key user journeys that interconnect:
Final High Fidelity Execution of Core Features: Discovery, Instant Connect, Messages, and The hub.
The outcome
EXHO MVP launched with a cohesive brand and intuitive mobile experience that resonated with its audience. The app’s design system now supports future scalability, and early feedback from a selected group of testers has been overwhelmingly positive. There is currently a waiting list of 500+ users.
What the client had to say:
He has been an absolute dream to work with. Full of creative ideas, hard-working, and always bringing a fresh perspective, he really brought the vision of EXHO to life in the best way. Cant wait to work with Stefan more!
Founder @ EXHO
This is just a snapshot of the entire design process. Reach out for the full story!
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