BitSmart Brand & App Design MVP
Gamifying Bitcoin Learning for 81.7 million of users to understand, explore, and confidently navigate the world of cryptocurrencies.
Client
BitSmart
Industry
Cryptocurrency
Service
Gamification App
Status
In build
Project overview
Many individuals who are interested in cryptocurrencies encounter challenges in accessing reliable and simplified information, leading to misconceptions, concerns and are demotivated in learning further.
I designed BitSmart, a Bitcoin gamification iOS app aimed at helping new and aspiring crypto investors learn the ropes of cryptocurrency in a fun, engaging way. The app combines educational content with interactive quizzes and a points-based leaderboard system, encouraging users to compete with friends while building their crypto knowledge. My goal was to create an intuitive, playful experience that lowers the barrier to entry for crypto investing through social learning and friendly competition.
Process
1. User Research
Planned and ran user interviews and surveys to understand fears, motivations, and knowledge gaps around cryptocurrency learning.
2. Insight synthesis
Synthesised research into personas, problem statements, and user journeys to define a clear learning path and value proposition.
3. Visual Styling
4. Wireframing & Prototyping
5. Handover
User Journey Map
Style Guide: Typography, Typeface, Colour Palette, Components, and Icongraphy.
Typography
Core Brand colours
Low Fidelity Wireframes of Core Screens and Features.
Final High Fidelity Execution of Core Features: Home, Learn, Quiz and Leaderboard.
The outcome
With BitSmart MVP, users can turn crypto education into an enjoyable, social experience. The app’s blend of learning, quizzes, and a competitive leaderboard fosters motivation and sustained engagement. This project highlights my ability to merge complex subject matter with thoughtful UX design, transforming a potentially intimidating topic into an accessible, community-driven platform for growth.
This is just a snapshot of the entire design process. Reach out for the full story!
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