Design System & App Design
Designed a mobile app that helps emerging artists connect, collaborate, and present themselves professionally in the music industry.
Client
Rebel Riot Records Ltd / EXHO LTD
Industry
Social Networking
Service
Mobile App Design
Status
MVP Live
Overview
EXHO is a mobile app designed to connect emerging artists with other creatives and industry professionals. The aim was to give independent artists a professional space to network, showcase work, and collaborate — without the noise of generic social media platforms.
Actions
I benchmarked leading networking and music apps, analysing their user journey, features, and UI elements.
I then built out the design system using variable colour and sizing tokens for consistency, and used AI tools in Figma to accelerate wireframing and content generation.
Collaboarted closely with the app developer to designed and develop a clean, modern interface with strong brand presence.
1. Data & Behavioral analysis
Analysed GA4 traffic data across desktop and mobile alongside scroll depth and heatmaps from MS Clarity to identify friction points and validate the need for structural change.
2. Hypothesis Generation
Formed clear UX hypotheses around simplifying navigation, improving visual hierarchy, and strengthening brand.
3. UX Experimentation
In Figma I redesigned key homepage sections and explored 1-3 design variations per section.
4. A/B Testing
Design variations were tested against the current homepage using preference testing via Lyssna, gathering direct feedback from target users.
I compiled offline preference testing insights into clear test reports for client sign off, helping secure approval for development and live A/B testing
5. reportiing & rollout
Built test reports for each preference test conducted. They documented the hypothesis, design rationale, annotations for each test variation, results and user feedback.
Refined the winning direction and aligned with developer and client to support rollout and ongoing optimisation.
Low fidelity wireframing and journey mapping
Design screens
Prototype wireframes
THE RESULT
EXHO launched with a cohesive brand and intuitive mobile experience that resonated with its audience. The app’s design system now supports future scalability, and early user feedback has been overwhelmingly positive.